Special Executive Programme In Marketing Communication

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Duration

2 Months

Pedagogy

Online

Special Executive Programme In Marketing Communication

This course delves into the essentials of marketing communication, including the role of promotional tools, the development of marketing communication strategies, and the impact of branding on consumer behavior. Students will explore the effectiveness of different communication channels, the customer decision-making process, and the strategic planning framework for marketing communications.

 

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Managers
  • Brand Managers
  • Communication Managers
  • Advertising Executives
  • Public Relations Executives
  • Digital Marketing Specialists
  • Social Media Managers
  • Content Managers
  • Sales and Business Development Managers
  • Entrepreneurs and Small Business Owners.

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What you'll learn

Module 1

ASSIGNMENT & STUDY GUIDELINES

This module provides the most critical information about the study course and assignment submission.

8 Lectures

Module 2

Marketing Communication

Marketing Communication equips students with the skills needed to develop, manage, and evaluate marketing communication strategies. The course explores consumer behavior theories, segmentation, and positioning concepts, while examining branding in both B2B and B2C contexts. It also covers advertising models, the role of public relations in stakeholder management, and effective crisis communication strategies. Learners will be equipped to analyze marketing communication processes and create comprehensive communication plans to meet organizational goals.

5 Lectures
1 Quiz

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