Special Executive Programme In International Marketing

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Duration

2 Months

Pedagogy

Online

Special Executive Programme In International Marketing

This course explores the nature and scope of international marketing, differentiating it from domestic marketing while introducing key marketing theories and trade concepts. Learners will examine international marketing environments, including legal, cultural, and political aspects, as well as consumer behavior in global contexts. Topics such as foreign market entry, distribution strategies, pricing, and the impact of trade barriers are covered to equip students with practical knowledge for navigating global markets.

 

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and get updated on current ideas in the respective field. We recommend this certificate for the following audience:

  • International Marketing Manager
  • Global Brand Manager
  • Export Manager
  • Market Research Analyst (International)
  • International Business Development Manager
  • Trade Compliance Specialist
  • International Sales Manager
  • Global Logistics Manager
  • International Product Manager
  • Foreign Market Entry Consultant

 

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What you'll learn

Module 1

ASSIGNMENT & STUDY GUIDELINES

This module provides the most critical information about the study course and assignment submission.

8 Lectures

Module 2

International Marketing

International Marketing introduces students to the complexities of marketing beyond domestic boundaries. It covers trade theories, such as comparative advantage, and explores how legal, cultural, and political environments shape international marketing strategies. The course emphasizes foreign market entry, pricing, distribution, and promotional strategies while also addressing trade distortions and marketing barriers like tariffs and protectionism. Students will develop a global marketing program that navigates these challenges effectively.

5 Lectures
1 Quiz

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