Special Executive Programme In Consumer Behaviour

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Duration

2 Months

Pedagogy

Online

Special Executive Programme In Consumer Behaviour

This course dives into the complexities of consumer decision-making, factors influencing buying behavior, and key consumer behavior theories. Students will gain the tools to analyze customer insights and develop strategies to enhance customer experience in both organizational and technological contexts.

 

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:
  • Consumer Behavior Analyst
  • Consumer Insights Manager
  • Market Research Analyst
  • Consumer Behavior Researcher
  • Customer Experience Manager
  • Brand Manager
  • Product Manager
  • Marketing Strategist
  • Advertising Executive
  • Sales Representative

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What you'll learn

Module 1

ASSIGNMENT & STUDY GUIDELINES

This module provides the most critical information about the study course and assignment submission.

8 Lectures

Module 2

Consumer Behaviour

This course introduces students to the study of consumer behavior, focusing on the decision-making process, behavioral models, and customer experience management. It emphasizes the role of technology in influencing consumer actions and provides practical insights into marketing research methods and strategies for understanding and managing customer relationships.

11 Lectures
1 Quiz

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A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successf...

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