Professional Certificate Course in Interaction of Media Society and Strategic Communication
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Duration
2 Weeks
Pedagogy
Online
Professional Certificate Course in Interaction of Media Society and Strategic Communication
The aim of the "Interaction of Media, Society and Strategic Communication" course is to provide students with an understanding of the complex and dynamic relationship between media, society, and strategic communication.
After the successful completion of the course, you will be able to:
- Understand Strategic Communication by exploring the development of the Advertising Industry.
- Explore the User Dependency on Media Institutions.
- Explore the concept of Media Convergence.
- Understand Mass media and Popular Culture.
- Understand the Role of Social Values in Communication and The Effect on our Lives – Media Transformation Including Cultivation Theory, Functionalism, Agenda Setting, Uses and Gratifications Theory, and Social Learning.
- Understand Media Literacy.
- Understand Advertising in Contemporary Culture.
- Analyze the Future of Advertising.
- Analyze the Business of Public Relations
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Request follow-up
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What you'll learn
Module 1
Interaction Of Media Society And Strategic Communication
The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes. Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication. The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences.
Testimonial
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Ronald E.
Being based at home, it has meant that I have been able to study something that I have wanted to do for a long time. I live in India, Miles away from London, UK...
Ma.Veronica C.
Happy to complete this course. Notes and recorded videos are clear and easy to understand plus I can access the website anytime, at my own convenience. I also a...
Virak O.
This is such a wonderful and user-friendly platform for busy learners and those who are willing to sharpen skills.
